I see many people struggling with their affiliate product reviews, they fail for different reasons, and some of them don’t know what to write, or don’t have the gift or the ability to convince someone to buy. Some others don’t have the guts to promote a product, probably because they are shy or don’t feel it’s right! They are afraid it will turn to something bad, losing their readers for example! Well.. If you want to succeed in affiliate marketing, you must find a way.
In this post I will highlight ways that may help you out and increase your reviews conversion.
Be Honest
Something I learned about doing business is to be honest to “myself” before being honest to anyone else.
I see many people do product reviews without actually trying or testing the product they are reviewing. This is a huge mistake!
I get contacted by people who want me to review their products, I always stress on this point telling them that I do only honest reviews, so they will get an honest review, this includes the pros and cons, so if there is anything I see wrong in the product I will point my readers to it.
And, guess what? I mostly get the job because of just being honest!
In my latest projects – the Author hReview (aff) – plugin, I decided to close the affiliate program to members only, so no one can promote it without being a pro member. This ensures that you’ve used the plugin, you know how it works, and you actually like it!
If you haven’t tried the product yourself, or if you don’t have enough knowledge about what it does and how it actually works, then better NOT review it at all. I understand that this could be a problem, but if you approach the product owner or developer, and ask them for a review copy, they may just send you one and that way, you can do a legitimate review about it.
Promote without promoting! (soft sell)
People hate the guy who pushes them to buy something! (I think most of us would agree with that). I know you want to get a lot of sales, but how many times have you tried to promote a product and push it to people with no success?
This happened to me a lot when I first started my online business journey, especially when I write with no passion and hands on experience with what I am writing about! So, if you don’t have a passion about the product you are reviewing, chances to get sales are too low, because if you can not convince yourself, then how do you expect to convince others? In this case I would think of a different way to do my review and still promote the product, but without pushing anyone to buy it. For example: do indirect promotion.
The indirect promotion is a fantastic way to sell or conduct affiliate marketing without pushing, you can simply write about your personal experience with the product, don’t ask anyone to buy it, just talk about how good this product is, how it worked for you, and how it solved your problem. Then, finally include your affiliate links in proper spots in your review.
Some good examples of indirect promotion is to write a tutorial, give examples, and tell a success story.
Do giveaways
Giveaways is a brilliant idea for promotion, yes you are giving it for free, but you benefit from the promotion especially if you have responsive social media followers.
I do a lot of giveaways on my blog, and I do actually have more than one reason to do it. Here is two of my main giveaways goals:
Growing my readership and followersPromoting my affiliate products
You see, people contact me from time to time asking for a review of their products. Sometimes they have short in budget and wondering about the best way to promote their products without spending money on a paid review, I simply tell them to do a giveaway!
Some other times I want to do a giveaway by myself, means sponsor a specific product (mostly because I like it), then give it away for my blog readers, nothing is wrong with that!
Giveaways make everybody happy! Do it.
Use discount codes and coupons
View the Original article
