According to most dictionaries, a writer is a person who writes, yet when this definition is extrapolated to the online world, a writer becomes so much more than just someone who can write. A writer becomes the voice of your brand, they become a credible resource, and they become your entire online presence.
With the rise of Web 2.0, content marketing became a huge factor in determining the success of a brand. This content came in the form of articles, whitepapers, ebooks, vlogs, podcasts, and blogs. Blogs became a way of connecting with readers all around the world
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