Saturday, June 30, 2012

7 Sins of Internet Marketing You Should Avoid

Getting started in internet marketing has been made easier with today’s current technology. Years ago, starting an online business would require substantial investments, and in some cases, impossible. That’s no longer true, as today, there are free resources that makes it possible for anyone with the drive and determination to start and build a successful business online, regardless of its size.

Now, here’s the downside. With all the tools, guides, tutorials, affiliate networks, several monetization methods, etc. that are available, comes the problem of competition. There are literally millions out there trying to make something out of the internet, and the question is, how do you stand out from the rest? Well, you can start by avoiding some common mistakes that some business owners make. Avoiding these mistakes, or sins, as I call them, will most definitely help you stand out from the rest, who are still doing it.

These sins may not earn you eternal damnation, but your business will most likely fail if you don’t shun these internet marketing sins.

1 – Procrastination… destination of disaster

This is where most people fail online. It’s an art being a good procrastinator. “You must avoid posting that post at all cost.” “You must keep from growing your social network.” “Surely there must be something better to do then work on your dream?” So we all procrastinate and I believe it’s the deadliest internet marketing sin, but how do we keep from being cursed by it. Here are some tips to avoid the pitfalls:

Write down your ideas as soon as they come to you. Even if they are jotted down. Then religiously come back and make a post out of it.Cut out all the other things in your life that hold your success back. Perhaps you smoke… cut back and quit. Stop watching so much TV… etc.Designate a time to work on your blog.Designate a time to drive traffic to your blog.Designate a time to work on your social network.2- Internet busy body



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SEO Startup, Guest Posting, Bing Disavow Links, Speedlink 26:2012

Related Content - Check them out:

Facebook IPO, Google Penguin Do Not’s, SEO Consulting Startup Tips, Speedlink 20:2012Are You Maximizing Guest Posting Initiatives? Why Posting on Low Readership and PR Blogs Is Important!Guest Blogging, Commenting, Brandify, Fancy, Speedlink 22:2012Guest Writers Best Practices, Your 5 Guest Posting DutiesGoogle Algorithm Changes, Bing Webmaster Tools, Password Leaks, Speedlink 23:2012

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How to Fix On-Page SEO Problems using Bing Webmaster Tools

Not so long ago, Bing has introduced their updated webmaster tools. If you have not been using Bing’s WT for a while and log in, you may notice that it does not look like an update, but rather a completely new and redesigned webmaster tools. If you have never used it before, then you may want to seriously consider doing so, specially after you finish reading this post

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Saturday, June 23, 2012

George Takei on Google +, FaceBook Plugin, MS surface, SPEEDLink 25: 2012

Hello everyone! Hope you all have a great and productive week. So, this week, we finally out what the whole "big secret" Microsoft was hiding from the world. Surface, which according to Microsoft is "a great PC that works as a tablet, a tablet that works as a PC", was revealed on Monday. Initial analysis shows that the soon to be born PC/tablet, perhaps only what is necessary to rival Apple's iPad and other existing devices. Don't know about you, but if the price is right and they get it to work properly (MS has always a moment oopps), I can only get my hands on one, as soon as it comes out. How about you? What do you think of the Microsoft Surface? Will consider buying one? Why, why not?

First look ... You can also watch the full presentation here.

On another front, George Takei (Star Trek celebrity), talks about his experience with FaceBook and why he keeps talking about "other networks". The interesting part about the whole story is the mission that Stephanie Van Pelt launched on Google

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Thursday, June 21, 2012

The Benefits of Remarketing for the Future of Online Marketing

If you’re a business owner that makes sales online, you expect to have a high conversion rate from viewers becoming buyers, but it doesn’t always work out that way.

Unfortunately for many online businesses, 97 percent of viewers who visit your site for the first time leave without making a purchase. That’s a huge chunk of change walking away from you and your company. However, while that is a lot of people that don’t convert on the first visit, there is a way to bring them back to your site strategically.

Enter a remarketing campaign.

Before discussing the benefits of a remarketing campaign, it is crucial for you to understand exactly what it is that remarketing does. Remarketing is a strategic advertising campaign designed to specifically target those who have already visited your site.

For instance, if a user checks out your website and your store and proceeds to leave without buying anything, the next website they view could have ads with your brand name and products sitting right there. This keeps the focus of your brand and products in the viewers’ sights many times after they leave your website.

So as the viewer is traversing the internet looking at their favorite websites, your brand and product is still in view and is used to draw them back in.

What are the benefits of remarketing?

Well, first off, remember that 97 percent number of the viewers who do not convert on their first visit? With remarketing, conversion rates have a chance to increase by 125 percent. That increases your profit and business instantly.

Remarketing campaigns allow for the company using it to set limits on ad size and frequency cap to ensure that people do see the ads, but it doesn’t come up all the time to become a nuisance to the viewers.

Better yet, the campaign can reach up to 98 percent of users on the internet no matter which websites they visit.

Finally, remarketing campaigns only cost the company money when they work. What this means is, advertisements are only displayed to those who have visited the company website before. This filters out non-interested parties and focuses solely on those who had initial interest and intent to buy a product that the company features.

In a nutshell, remarketing campaigns are designed to bring users back to your website as your ads are placed on visitors’ favorite websites using the tool to track the users IP and allow the ads to follow. There are really no disadvantages to remarketing unless you overuse it and the frequency cap causes users to become annoyed with your advertisements rather than impressed.

How does it work?

Here’s a visual presentation of how a retargeting campaign works (click on the image to enlarge).



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A Guide to Hiring a Freelance Writer for your Blog

According to most dictionaries, a writer is a person who writes, yet when this definition is extrapolated to the online world, a writer becomes so much more than just someone who can write. A writer becomes the voice of your brand, they become a credible resource, and they become your entire online presence.

With the rise of Web 2.0, content marketing became a huge factor in determining the success of a brand. This content came in the form of articles, whitepapers, ebooks, vlogs, podcasts, and blogs. Blogs became a way of connecting with readers all around the world

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Monday, June 18, 2012

6 Tactics to Write Posts You KNOW People Want to Read

Don’t waste your time writing the wrong blog posts. I’m about to show you 6 different ways you can write the exact content people are looking for.  Not only will this help you come up with all the ideas you need for new content, but it will also ensure that every post you write is a hit.

Lastly, these tactics will lead you to create content made to perform.  Each of these ideas will help you create posts that will perform well in the search engines as well as in the eyes of your readers. Now let’s get to business…

1. Search Meter

Search Meter is a WordPress plug-in that records all the search terms your visitors are using.  These are all of the queries that people search for with your site’s internal search bar. This is golden information because it’s the exact content that people visiting your site want to know more about. Watch for any common trends or popular topics being searched for and use this for your next blog post topic.  If you already have  content that people are searching for then make it more visible on your blog e.g. link to it more internally.

2. Google Analytics



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Microsoft’s “Major Announcement”, Google+ 101, Around The Web, Speedlink 24:2012

101, Speedlink 24:2012 Guest PostJob BoardTop Business AppsiBlogzone - Online Business Resources


HomeAboutAdvertiseConsultingResource PagesBusiness AppsGoogle AdSense Resource PageSEO Tips & ResourcesWordPress For BusinessBloggingMarketingMoneySEOSocial WebContact

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Friday, June 15, 2012

Bing Webmaster Tools Revamped, Better?

Its been a while since I last wrote a post about Bing’s webmaster tools. Aside from my recommendation to get your website verified on Bing, nothing really exciting has been going on with their tools, until recently. Microsoft officially unveiled its new webmaster tools two days ago, and I have to tell you, that I am amazed on how better it has gone to be. Tons of new features have been added and if you are into SEO, you will specially like the Link Explorer, Keyword Research, the SEO reports and SEO analyzer tools.

Microsoft has been launching some of its own new stuff recently. So.cl, a sponsored web based online reputation tool, Brandify, and now the whole set of new webmaster tools.

Anyway, let’s see what’s under the hood…

Bing Webmaster Tools New Features



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Google Algorithm Changes, Bing Webmaster Tools, Password Leaks, Speedlink 23:2012

Hallo iedereen! Deze week was heel spannend voor de SEO-industrie, met haar maandelijkse lijst van veranderingen van algoritme en Bing, zijn alle nieuwe en betere Webmasterhulpprogramma's vrijgeven vrijgeven Google.

Google's algoritme wijzigingen, zijn zoals gebruikelijk bedoeld om zoek kwaliteit te verbeteren. Enkele van de meest opvallende veranderingen omvatten, verbeteringen op "Rich Snippets" en een kleine tweak op zijn Penguin update. Er is echt genoeg te verteren, dus als u meer informatie wilt, SearchEngineLand.com sommige inzicht over deze recente wijzigingen biedt.

(Microsoft), Bing anderzijds enkele wijzigingen van haar eigen heeft gedaan en een dramatische verandering in de Webmasterhulpprogramma's heeft gemaakt. Er zijn zo veel nieuwe functies dat ik besloot om te schrijven een snelle post over het gisteren. In dit artikel, zult u zien een video van Rand Fishkin van SEOMoz en Duane Forrester van Bing, u wandelen door de nieuwe hulpmiddelen die zijn toegevoegd op de suite. Als u graag de voormalige Yahoo site explorer, of wilt weten over sommige SEO verbeteringen die je op de vlieg doen kunt, zou u echt willen weten wat Bing heeft voor u. Ik moet toegeven dat ik graag (veel) de nieuwe functies. Ook moet u check out de oorspronkelijke post en bladeren door de opmerkingen sectie. Duane is actief reageren en interactie met de Gemeenschap daar. Er misschien wel enkele paar "verborgen" tips die u kan halen langs de weg.

Tot slot, ik ben zeker dat je hebt gehoord over de schending van LinkedIn onlangs. Direct na dat, werd ook gemeld dat eHarmony en Last.fm leek te zijn aangevallen door spammers toegang tot gebruikers wachtwoorden. Helaas, dit soort schendingen gebeuren en de beste manier om jezelf te beschermen is door onmiddellijk uw wachtwoorden wijzigen (als u een account met getroffen sites), en herinner me om hen sterk te maken. Dit artikel ziet hoewel een beetje oud, u een manier om effectief maken van sterke wachtwoorden.

Zoals gebruikelijk, in geen bepaalde orde:

Inhoud/Online Business BitesSince wanneer zijn Blogs niet sociale Media?Hoe inhoudstypen curatie kan verbeteren uw zoek RankingsWhy Business Owners rang beter dan SEOers en 5 dingen u kunt leren van Them6 Persuasion geheimen elke Affiliate marketeer moet KnowSearch/MarketingThe Top Secret methode voor Marketing effectief op RedditOfficial Google aanbevelingen voor het bouwen van smartphone-geoptimaliseerde websitesLink gebouw van ScratchHow te krijgen terug op spoor na the Penguin UpdateSocial Web / Other Cool StuffEnhance YouTube video's met aantekeningenSociaal Engagement, en meer (gratis plugin-amazing) 10 Tips om Power Up Your Facebook pagina met aanklampen maat AppsShareThis onthult nieuwe oplossingen voor uitgevers dat brengen sociale kwaliteitsindex LifeAround van het Web

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5 Easy Ways to Upgrade your writing skills Business

Taking a course to improve your business writing skills business communication is a fantastic idea. Don't despair, however, when you need some quick tips

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Saturday, June 9, 2012

Top 5 Benefits of Writing Guest Posts

Lots of website owners and bloggers have started taking guest blogging very seriously and started including it into their overall marketing promotion plans. Guest blogging is a great way to build lots of high quality backlinks, traffic, authority for your business and build relationships with fellow bloggers, provided you apply the best practices in guest blogging. Still, there are many bloggers and webmasters who are unaware about the true value of guest blogging and they consider guest blogging activities just waste of time.

There are even some myths floating on internet about guest blogging like:

Guest Blogging is just a waste of time: it’s not true at all. I’m going to share the list of benefits you will enjoy when writing guest posts on other blogs in your niche.

Guest Blogging will reduce the flow of content on your own blog: It’s also not true. You should take guest blogging as an effort to market your blog among targeted audience of your niche. When you do guest posts on other blogs, there will be some blog owners who will be interested in writing guest posts on your blog as well. Content flow is not going to have negative impact due to guest blogging activities on your own blog for sure. As a matter of fact, this is probably one of the blog marketing practices that is within your immediate reach.

It’s really hard to find blogs for guest blogging: It’s not the case at all. You can easily find lots of blogs in your niche that accept guest posts with a little research on internet. And if you don’t want to do any research work on internet, here is a list of 100 plus blogs that accept guest posts and DiTesco, also has some of his own recommended sites here.

Submitting articles of less quality as guest posts: That’s totally BS. You should write your guest posts as if you were writing it in your own blog, perhaps even better.

Now let’s move ahead with the topic for the day. So here is the list of 5 benefits you will enjoy while writing guest posts for other popular blogs in your niche:

Most Trusted and Relevant BackLinks



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Tuesday, June 5, 2012

10 Tips on How to Write Good Google Adwords Ads

Writing good ad texts for Google Adwords is an art form. You must be very clear and exact when trying to convince Google’s users to click on your specific ad. No matter how good you have been to choose the right keywords and making the right campaign settings, it will all be worth nothing if nobody clicks on your ad. But the goal of your ad is not just to get clicks. You want qualified traffic.

Qualified traffic are people that are likely to make a purchase, sign up for a newsletter, or whatever the aim of your ad is. At the same time your ad should also discourage people who are unlikely to become a customer from clicking. After all you are paying Google per click so why not try to make it as profitable as possible when using Google AdWords. A clear and precise ad is the key to a high click through and conversion rate. Here are some tips on what to bear in mind when writing your AdWords ads.

1. Who are your target group?

Before doing any work, you need to know who your target group is. Hopefully you know this already as your website should reflect this too. Are you selling toys for kids from 0

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Guest Blogging, Commenting, Brandify, Fancy, Speedlink 22:2012

Hi everyone! Hope you all had a great week. With all the Panda and Penguin recovery advises popping out almost every day, the one thing that seems to be a general sentiment within the SEO community is that of building awareness and quality links via guest blogging. Guest blogging as you know has tremendous benefits, and now more so, due to the recent algorithm updates that Google unleashed recently. While this is so, you should know that as with anything else, guest blogging has to be done right. This applies to both the guest blogger and the “host”. With that said, the links about “content” this week will be all about guest blogging (includes some of my own). Highly recommended read. In addition, Rand’s whiteboard Friday this week mentions about how to use the power of commenting as an inbound marketing tactic.

On a different forefront, I don’t if you guys heard about Brandify yet. Brandify, sponsored by Microsoft, is all about managing your online brand. I am not so sure where all this is going, but I have a feeling that it will eventually play an important role in the future. Microsoft has been quietly doing a lot of things, lately (So.cl). See how your brand stands, its free!

Finally, Fancy.com, a sort of Pinterest like platform with a twist, is a new site that is part store, blog, magazine and wishlist. According to them, it’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries. If you are curious, check it out.

As usual, in no particular order:

Comment Marketing as an Inbound TacticContent/Guest BloggingHow to Evaluate Guest Post Opportunities5 Qualities of a Perfect Guest BloggerGuest Writers Best Practices, Your 5 Guest Posting DutiesFour Things Blog Owners Should Avoid Doing With Guest AuthorsSearch/MarketingAre You Someone’s User-Generated Content?What Is The REAL Reason People Do NOT Succeed Online?Un-Boring Blenders: 3 Tips To Improve Your Affiliate Marketing SalesIntroducing Webmaster Academy(great for beginners)Social Web/Other Cool Stuff9 Practical Tips to Improve Your Facebook Page PerformanceStop confusing social media marketing with advertising on social sites7 Things to Stop Sharing on Social MediaThe Top WordPress Related Blogs On The InternetAround the Web

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Brandify: Small Business Owners Gets Help To Manage Online Reputation

The internet has given a lot of opportunity for many to be able to make a living online. With today’s available online business resources, anyone can start a small business with relative ease and the best of the best, with minimal investment. While this is true, it also leads to the inevitable proliferation of products and services being offered all over the web.

Imagine this. You are all set to buy a product that you really love. You managed to find several places to buy it from. The question now is, who will you buy it from? Most likely, the answer would be from someone you trust or at the very least, someone who has a good reputation.

In order to succeed, aspiring probloggers and small business owners need to spend a lot of time online, marketing themselves and positioning their brand in the best possible way. This can be achieved in a variety of ways and there are tools you can use to help. Obviously, the ultimate objective is for potential customers to find you and make a positive impression. Having a positive

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