Online reputation management is big business, and it is a company that more and more companies seriously. Both small businesses and Fortune 500 brands invest large parts of their marketing dollars on reputation management services, excited for the opportunity to determine how their brand is played on the Web. Given the prevalence of online review sites like Yelp, this is hardly a big surprise.
Online reputation management is not only the province of businesses, however. It is also something that very real benefits to individuals. Sure, the need is there. You can bet that the prospective employer to Google your name goes before you apply for a job offer. And how about ask someone on a date, or even move to a new building or neighborhood? There are plenty of cases where people are bound to curious maybe (a bit curious), and see what your reputation of Google is really like.
What this means is that it's harder than ever to maintain a squeaky record. There was a time when all you had to do was avoid DUI arrests and you were good to go. Now, can a few embarrassing photo, taken at a frat party 15 years ago, are your undo. If it makes his way on Google, your job prospects — and maybe that first date — be endangered!
Control of your reputationThere are, of course, some things you can do to fight back, and it all starts with the control of your online reputation. The worst fate that can befall you get is to walk into a job interview and blindsided, totally ambushed by an unsavory Google post that you didn't know was there. You have all the relevant information, well, that's a start-and at least you won't be caught off guard!
The process of running Google, Bing and Yahoo searches for yourself is important then. Do it on a regular basis, as a way to know what people say about you online. Search engine set up alerts to let you know if no new offers must arise.
Here are a few further pointers. One is to Google logs off before looking for yourself; because Google customizes the search results, it is probably you already have your own social media and blog posts show, rather than offer a more objective look at what others will see when they Google you. Also remember to check of spelling variants for your name; If your name is John Niel, there is a decent change people also to John Neal, John Neil, etc will search.
Finally, make sure you are looking at social networks, too. Remember, it is not only Google and Bing that form of your online reputation. It is Facebook and Twitter, too. Use the properties of the internal examination of these social networks to see if everyone used your name in vain!
Protect your good nameControl of your online reputation can you know where you stand, but it is also important to proactively in defending your good name. Here it is important to remember one of the fundamental points of online reputation management. Most internet users never click beyond the first page of search engine results — so if ever there was no negative offers, you want to verify them on the second or third or fourth page of search results, in which case they are essentially non-issues.
The trick, then should suppress negative listings — something you can do by inundating the search engines with positive information about yourself. You are actually building a wall here, a defensive wall of positive press, surrounding yourself and your reputation to protect. Firstly snatching the best online real estate. Let's get back to our example of John Niel; What Mr Niel has to do is buy the domain JohnNiel.com, .org, .net, etc powers. These are domains that probably "rank" the best for your name, so if you have them, they are no good defense against potential negative listings.
Then fill the Web with as much positive content about yourself as you are able. Publish content and blog posts on those domains that you purchased is important, but don't forget about social media. Maintain an active presence on Facebook, Twitter, Pinterest-basically, as many social networks as you can be. The more you are able to publish content, the better off your reputation will be.
Remember that negative listings can be displayed on the Web at any time, and there's really nothing you can do to stop them. Your best bet is to suppress, and want to ensure that they are non-issues continue, stuck somewhere on page 3 of Google and never really interfere with your own online reputation! This requires constant vigilance, both in monitoring and in content creation, but that is a small price to pay for something so valuable as a good reputation.
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