Friday, July 20, 2012

How to guest post requests, the wrong way

Guest posting for those of you who don't know what it is, in simple terms, is the Act of providing content (as a form of an article, video, infographics, etc.), with a website or blog that belongs to someone else. The numerous benefits of guest posting can be found all over the place and with the recent changes that "search engines" have done to grade sites on their results, this form of "linkbuilding" getting out of control.

Why Is Guest Posting so popular?

The real benefits of guest posting is mainly to build credibility, gain exposure. It is a win/win scenario for both the blog owner and guest blogger. That is my humble opinion. A guest blogger should know how to do things right, and on the contrary, the blog owner has some few to apply ethical standards when accept reviews messages. It works both ways you know?

However, and as mentioned earlier, search engines, in their quest for the best possible user experience, has been devalued and will continue to do this, many link building techniques. The main reason for this is because many link building tactics are only done to manipulate results. Link building is an important factor of SEO, but only if they are of good quality. Quality is here translates to back links of authority and relevant sites, of course, and preferably of an editorial content. This is best achieved through guest posting.

With that said, here is where the problem starts to happen. Link builders, spammers, and it keeps, its gone crazy sending request blog owners for guest posting. There must be a "Guide" who circulates the area that is the "ultimate, blah, blah to link building". It offers probably even "templates" of how to approach the blog owner of a for submitting a guest post.

MyBlogGuest, in case you haven't heard about it yet, a free community that connects with guest bloggers blog owners. Since this is a community that is tailored to helping bloggers to connect with one another, they have extensive experience in how to do good all things guest blogging. Recently, they have a video, which reflects exactly what is going on currently published. Take a moment to watch it as this is exactly what you hit away from blog owners, apart from other bad side effects that lead to you that can will get. It's actually even humorous ...

WRONG ways to ask for a guest post

Here is another example of an email I received today (one among the dozens).

Hello Admin,

This is xxxx. I am a experienced writer bought write about Web development, social media, wordpress and mobile application development. I wish free writing for your blog. It would be great to hear back from you! I want some link to my website if approved.

Thanks,

Need I say more? I think that the message on that video speaks for itself. Even if you're a link Builder, there are always some "creative" ways to go by. Here are a few tips:

Actually visit the blog and scroll through the time itTake to get familiar with the blogs topic Take the time to read the guest posting guidelinesShow that you're credible because some examples of your previous writingBe honest and the blog owner tell that it is part of a campaign outreach, they will anywayAbove all know, submit a guest post that is worth the "salt". Waiving of General, broad, what to do and how to 's, executable instead give step-by-step guides, real and well researched stuff, the whole shebang.How to guest post, the Right Way



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