Why Your Blog Posts Do Not Attract Traffic

coined by Microsoft founder Bill Gates in 1996 has been repeatedly challenged by experts in the SEO industry in recent years. Traffic, communication and the customer have all been touted as usurpers to the Internet marketing throne. The points made in each of those things’ favor are well and true, but I do have to remind readers that the arguments do not make the case that content should be forgotten.

I have gone through the same exasperating experience of writing my own blog that barely had any readers. For months, I wrestled with constant disappointment over little traffic, until I swallowed the bitter realization that it was my content that was the problem. I found ten factors that contributed to its overall weakness, and I’d like to share them to fellow bloggers who might be dealing with the same predicament.

1. Derivative Content - As much as I wrote for that blog, committing to a tight schedule to the best of my abilities, none of the posts I published had anything original to offer. Thus, I realized that there needs to be something in the article that makes it stand out among the rest. You need to give visitors a reason to keep visiting your blog instead of a hundred other blogs with the same content.

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